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Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Testimonials

"Jill doesn’t just list your home for sale, she markets it. Her knowledge, vast network of contacts, attention to detail, and ability to highlight our home’s unique qualities, quickly helped us find a buyer. In addition, her recommendations and assistance in purchasing my new home have been invaluable."
"Jill doesn’t just list your home for sale, she markets it. Her knowledge, vast network of contacts, attention to detail, and ability to highlight our home’s unique qualities, quickly helped us find a buyer. In addition, her recommendations and assistance in purchasing my new home have been invaluable."
Rachelle H.
"Jill Clark has assisted us with selling our home. We know she is a very special agent. With our unique needs and a specific focus, she was able to work with us every step of the way."
"Jill Clark has assisted us with selling our home. We know she is a very special agent. With our unique needs and a specific focus, she was able to work with us every step of the way."
Dr. & Mrs. Handel M.
"Jill helped me find my first home in 2013. She was an amazing help to a first-time buyer and was very patient with all of my questions. Recently my husband and I asked Jill to help us sell that home and find us the perfect "forever" home. She was extremely knowledgeable on both ends, listened to what we wanted, and found us the home of our dreams. She made the process extremely easy and stress-free. I would recommend Jill to anyone looking to buy or sell a home."
"Jill helped me find my first home in 2013. She was an amazing help to a first-time buyer and was very patient with all of my questions. Recently my husband and I asked Jill to help us sell that home and find us the perfect "forever" home. She was extremely knowledgeable on both ends, listened to what we wanted, and found us the home of our dreams. She made the process extremely easy and stress-free. I would recommend Jill to anyone looking to buy or sell a home."
Angela P.
"Wow, our experience with Jill Clark was nothing short of superb. Jill is the utmost professional in her trade. We recently sold our home in White Eagle Golf Club and Jill obtained the highest price per square foot for us in our subdivision. Jill simply doesn’t have any competition in White Eagle unless you are willing to price your home so low it sells itself. Where is the skill in that? Jill financially invests in the selling of your home in which she will have a well-prepared strategy and game plan in place for the marketing of your home. She is involved in every phase of the sales cycle which includes being present at the appraisal with accurate and advantageous comps in-hand. Jill works hard for her clients and she earns every penny of her commission. Jill was a true business partner in selling our home in which we had constant open communication with her. We worked together for the common goal of selling our home at an appropriate price that fit the finishes of our home. Jill’s approach and marketing background set her apart from the other realtors. She doesn’t expect her clients to leave tens of thousands of dollars on the table just to sell their homes fast for her quick profit. Jill offers high integrity, compassion, and a complete commitment to the selling process of real estate. We now consider her a friend and we will always be grateful that she represented us in the selling of our home."
"Wow, our experience with Jill Clark was nothing short of superb. Jill is the utmost professional in her trade. We recently sold our home in White Eagle Golf Club and Jill obtained the highest price per square foot for us in our subdivision. Jill simply doesn’t have any competition in White Eagle unless you are willing to price your home so low it sells itself. Where is the skill in that? Jill financially invests in the selling of your home in which she will have a well-prepared strategy and game plan in place for the marketing of your home. She is involved in every phase of the sales cycle which includes being present at the appraisal with accurate and advantageous comps in-hand. Jill works hard for her clients and she earns every penny of her commission. Jill was a true business partner in selling our home in which we had constant open communication with her. We worked together for the common goal of selling our home at an appropriate price that fit the finishes of our home. Jill’s approach and marketing background set her apart from the other realtors. She doesn’t expect her clients to leave tens of thousands of dollars on the table just to sell their homes fast for her quick profit. Jill offers high integrity, compassion, and a complete commitment to the selling process of real estate. We now consider her a friend and we will always be grateful that she represented us in the selling of our home."
Sharon W. & Mark O.
"We had the pleasure of working with Jill to sell our home, and she was amazing from start to finish. She provided expert advice on which cosmetic upgrades were and weren’t worth the investment and helped us with a smart strategy for pricing and timing. She was always attentive to our needs and concerns and made the process as smooth and stress-free as selling a home can be. It was a pleasure working with her, and we highly recommend her to anyone looking for a realtor!"
"We had the pleasure of working with Jill to sell our home, and she was amazing from start to finish. She provided expert advice on which cosmetic upgrades were and weren’t worth the investment and helped us with a smart strategy for pricing and timing. She was always attentive to our needs and concerns and made the process as smooth and stress-free as selling a home can be. It was a pleasure working with her, and we highly recommend her to anyone looking for a realtor!"
Ashlee B.
"My mother selected Jill as her realtor before she passed away and I couldn't feel more thankful that she did. Jill guided me through selling my mother's townhouse with assistance in connecting me to professionals when needed. The photographs, advertising, and all else associated with this transaction were at a very high level and I'm sure directly attributed to the quick sale and closing of the property. I am forever grateful to Jill for this help."
"My mother selected Jill as her realtor before she passed away and I couldn't feel more thankful that she did. Jill guided me through selling my mother's townhouse with assistance in connecting me to professionals when needed. The photographs, advertising, and all else associated with this transaction were at a very high level and I'm sure directly attributed to the quick sale and closing of the property. I am forever grateful to Jill for this help."
Sandy M.
"Jill provided personalized service to manage the sale of our home from start to finish. She answered every call, created quality marketing, brought in highly competent partners, vetted buyers, and guided us with balanced advice through closing. She exceeded our expectations."
"Jill provided personalized service to manage the sale of our home from start to finish. She answered every call, created quality marketing, brought in highly competent partners, vetted buyers, and guided us with balanced advice through closing. She exceeded our expectations."
Peter K.
"Jill is the best! We found her after losing the sale of our house due to a lack of knowledge of our previous agent. Despite all the challenges we faced along the way in our process, Jill's knowledge and professionalism made the process way more comfortable for us. I would give it 10 stars if possible. If you're looking to buy or sell your home, don't hesitate to reach out to her. Thank you so much for all the patience and guidance throughout this!"
"Jill is the best! We found her after losing the sale of our house due to a lack of knowledge of our previous agent. Despite all the challenges we faced along the way in our process, Jill's knowledge and professionalism made the process way more comfortable for us. I would give it 10 stars if possible. If you're looking to buy or sell your home, don't hesitate to reach out to her. Thank you so much for all the patience and guidance throughout this!"
Rodrigo H.

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